Generating leads is vital for any business. If you don’t have a steady flow of leads into the top of your funnel, you won’t have a business for long. However, when it comes to SaaS and encouraging prospects to become happy, ongoing customers, the quality of the leads you generate is at least as important as the quantity (if not more so).
In this post, we’re going to cover five lead generation techniques every SaaS marketer needs to know about. We’ll look at their pros, cons, and ideas to help you get started.
1. Content Marketing
As defined by the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.”
Examples of commonly used content include blog posts (like this one), case studies, white papers and so on, while technology has made visually rich content such as infographics and video guides more popular.
However, the increasing popularity of content has also diminished its effectiveness. Leaving out all the other forms of content, there are over 5 million blog posts being created every single day.