It’s no longer the Wild West of social media marketing.
In the early 2010s, brands were still trying to figure out how to use social media effectively and the playing field was much more level as a result. You could post just about anything to any platform and expect to get thousands or tens of thousands of views and likes, shares, and followers.
They were the halcyon days of social media marketing, back when it was new, exciting, and different. It opened up a world of possibilities for brands, for content creators, and for regular, ordinary people. People didn’t understand how it worked yet, and that’s what made it interesting.
Those days are in the distant past. Fast forward to the 2020s. Most of the major social media platforms are so oversaturated by both users and content that gaining any traction on any of them as a new brand is virtually impossible unless you already know what you’re doing.
It benefits your brand in no way to just howl into the void – to just post content without anyone either seeing or engaging with it. That’s what most brands do when they’re just entering the world of social media. With that being the case, there are st… Read More