Neuromarketing is a scientific study that uses the fundamentals of neuroscience phenomenon. The goal of neuromarketing is to capitalize on the cognitive biases of a target audience in order to persuade them to buy your products. Neuromarketing empowers marketers to hook potential buyers using human psychology and tempt them to make a purchase.
Neuromarketing has been around for over a decade and brands are spending a sizeable budget on this scientific method. For its efficacy in marketing and branding, neuromarketing has become an integral part of the market research process. Today, businesses align neuromarketing as a primary source of information to develop a product and position it to a specific market.
Application of Neuromarketing: A case study
fMRI is one of the popular methods of neuromarketing that helps marketers benefit from cognitive biases of the viewers in print ad. According to a study, neuromarketing uses fMRI in a print ad to attract the attention of viewers. fMRI activates 125 million visual neural receptors in the eyes. The visual neural receptors transmit information to the midbrain of the viewer which directs the motion of … Read More