There are no two ways about it; modern business events have been transformed and arguably revolutionized by digital technology.
In addition to helping businesses and organizations host events designed to meet specific requirements, the prevalence of mobile internet and smartphones facilitates the collection of valuable real-time data that can be used to inform everything from future events to key business decisions. From smooth event check-ins to enhanced networking and seamless content sharing opportunities, the benefits of event technology are visible at every level.
Although you might assume that technology impedes face-to-face communications, it actually creates new opportunities to connect with others and enhances those connections when they are formed.
With the pressure to create impressive events increasing, I want to examine five event technologies that are making waves in the event management and event marketing industry.
#1. Social media
Valuable channels for businesses and event marketing professionals alike, social media platforms have reshaped the way brands, organizers, clients, and delegates interact at every stage of an ev… Read More