Content marketing is a huge part of most digital marketing strategies, but it’s more than shooting out a few blog posts or articles into the void.
What’s the point of having an article if no one is reading it?
Having words on the page is only the start – content marketing is all about engagement.
What is Content Engagement?
Put simply, content engagement is what you have when users do something with your content, whether it’s sharing it, commenting on it, or taking some kind of action.
It’s the difference between someone reading your content and then forgetting about it and someone who reads it and then interacts with it in some way.
Your content engagement strategy is vital to the success of content marketing because it’s a key metric that shows you whether or not your content is resonating with your audience. It’s one thing to have a lot of traffic to your content, but if that traffic isn’t engaging with the content or buying your product, then it’s not doing its job.
How do we measure content engagement?
We live in a data-based world, and content marketing is no different.
To get accurate metrics on your content,… Read More