Over three billion people around the world use social media every month. Out of this, 75% feel that social media platforms play a key role in their purchasing mindset. This shows how a good social media strategy is a must for businesses that want to come out on top.
But with the constantly changing trends and increasing social media competition, it isn’t easy to make a mark today. So, where should you begin from? Your best bet is to audit your current social media channels to find improvement opportunities and make changes that drive better results.
In this article, we’ll dive deep into the world of social media audits to discuss the what, why and how, so you can give your social media profiles a facelift and pave your way towards enhanced brand awareness.
What is a social media audit?
To stay on top of your brand’s online presence, you need to evaluate and optimize its social media profiles. This process is called social media auditing. Conducting social media audits regularly is instrumental in reaching your engagement goals because it helps you identify the strengths and weaknesses of your social handles and develop a cohesive social media strategy that can drive your business forward.