Like most other businesses, if you too feel that the conversion funnel ends at the sale; it’s time to widen your horizons, literally.
Did you know that it costs 5 times as much to attract a new customer than keep an old one? Also, repeat customers spend more and are more likely to become brand advocates.
The one time your customers are highly likely to take you up on another sale opportunity, now or in the future, is when they are at the peak of their convertability – at the close of a sale. They’ve just bought something from you and are super excited. They’ve already accepted the idea of a business relationship with you and placed their trust in you.
They are right now in an extremely positive state to consider any other offer you might have. This is when you could ask them a question about how to serve them better, or even set them up for a future sale by showcasing some of your best products or building anticipation for upcoming offers.
So why would you let go of an opportunity to create repeat business, when all it takes is a creative thank you page.
When closing a sale, most sites typically have a thank you page. Instead of plain thanking the … Read More