By 2019, Cisco predicts that internet traffic from videos will make up 80% of all internet traffic worldwide.
Thanks to the mass adoption of high-speed internet and in particular, mobile internet, a video is now the most powerful content marketing tool we have at our disposal.
With compelling visuals and rich sounds, brands can use video to communicate their story and build relationships in a way that isn’t possible with text content.
As a testament to the power of video marketing, the mere mention of the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.
The rise of live video
Live video represents an emerging trend within video marketing. On Facebook, users spend 3X more time watching live videos compared to traditional videos.
By broadcasting live, brands can create an intimate two-way channel of communication with their audiences. Live video can be used to host Q&A sessions, answer customer queries, host interviews with experts, give product demonstrations and more.
Part of the appeal of live videos is that they’re imperfect. Audiences are forgiving of mediocre video quality a… Read More