It’s no secret that Facebook is one of the most lucrative platforms for advertisers. As of 2017, there are over 4 million active Facebook advertisers worldwide.
When you consider that Facebook has 1.28 billion monthly users, you’re sure to find a large audience to market to – whatever niche you’re in.
Unlike SEO and content marketing (which take time to generate momentum), Facebook ads can potentially yield great results within days of starting a campaign.
Once you find an ad that delivers the right offer to the right audience, and your cost per acquisition still leaves you with a healthy profit, you can simply scale your campaign by increasing your ad spend.
This can result in excellent profits, at least until the audience becomes exhausted.
Naturally, there is a learning curve before you’re able to achieve great results with your campaigns. Typically, marketers go through long periods of split testing and refining their advertising skills before any money is made.
This can be expensive if you’re not careful.
The joys of automation
If you’re running multiple campaigns, checking in every day and making adjustments is an arduous process. Afte… Read More