There are two things that are key to the success of any business:
First, getting your brand seen.
Second, winning the trust of prospective and existing customers.
Naturally, there are several marketing strategies that can help you do both. But there’s one that can help you do it quickly and cheaply.
UGC marketing.
If you’ve ever read a thread on Reddit, you’ve engaged with user-generated content (UGC). And if you’ve ever reviewed a product on Amazon, you have created user-generated content.
In simple words, user-generated content includes any form of content that’s created by users outside your company.
But what makes this content so powerful? The fact that it is created by the customers and for the customers. You can advertise to your heart’s content, but in the end, it’s just your word, and not as powerful as the end user’s thoughts.
In addition, ads would be deemed as self-serving, whereas authentic UGC is more altruistic.
In fact, according to a 2021 TINT report, 93% of marketers agree that consumers trust content created by peers more than that created by brands.
Now that we know that UGC marketing re… Read More