As a paid search specialist, I watch ailing PPC campaigns come hobbling into the office with a wide variety of maladies. The symptoms range from minor financial discomfort to severe hemorrhaging of cash.
My job is to figure out what to do with these campaigns before it’s too late. It’s a lot like running triage in an emergency room.
While a quick set of standard fixes will usually provide the tourniquet needed to stop your budget from bleeding to death, there are other lesser-known AdWords features you can use to ensure your campaign enjoys a long and healthy life.
Before we jump into the lesser-known strategies, let’s just make sure we get the absolute basics out of the way.
The most fundamental question that we need to answer is: Are qualified visitors clicking your ad?
We qualify visitors by the keywords they search, and there’s no faster way to saw through your budget than to show your ads for the wrong keyword searches.
1. Check yo… Read More