Email seems like a left-over and forgotten communication tool in the era of Instagram and Facebook. But, email marketing is probably the best way to reach out to your customers. In fact, more than 80% of small and medium-sized retailers in the US believe it drives the best customer acquisition and retention. It also commands an excellent return on investment with marketers making $40 for every $1 they spend on the email marketing.
Although it’s highly effective, most marketers fail to realize the full potential of email marketing. Sending email newsletters for the sake of sending them is unlikely to convert your prospects into buyers. If anything, it may make them feel downright irritated. Plus, you’re competing with 100 others in their inbox. That’s why you need to make sure your newsletter is the best.
The following four tips will he… Read More