Website traffic is essential for growing a business. More online traffic means more opportunities for your business to build relationships, leave an impression, and increase sales.
The majority of marketing professionals find the process of increasing website traffic to be difficult. According to HubSpot, 63% of marketing professionals reported that their top challenge is generating traffic. Common obstacles include maintaining a user-friendly website, keeping up with Google’s algorithm changes, high competition, and more.
However, when a marketing team knows what to focus on and what to avoid, they find it’s easier to improve website traffic. Let’s explore four potential reasons why your website traffic isn’t growing and how to improve these areas.
1. You aren’t using the latest Google Analytics
Google Analytics is the premier service for website tracking and is one of the most important tools for mastering SEO. In order to improve your website traffic with this service, you have to know which metrics to track, how to find them, and what the numbers mean. One way to learn is through Google’s Analytic Academy Courses, which teaches users how to leverage the service to its fullest potential…. Read More