Social listening is a marketing tactic that has been around for a while and yet isn’t overused. Or, to be fair, isn’t used that much at all.
Have you ever heard about social listening? If not, I am here to uncover a whole new world for you.
Here’s a social listening definition:
Social listening (also called social media monitoring) means using a tool (e.g., Awario, Mention, Brandwatch) that finds all mentions of your keyword (usually, a brand) or keywords on social media and beyond.
The strategy is usually used to:
Improve customer service (reply to brand mentions that you wouldn’t have noticed otherwise).
Identify industry trends for product development and marketing campaigns.
Manage the brand’s reputation (measure the sentiment around the brand and keep an eye on what people say).
Perform competitor analysis and measure share of voice.
Find relevant social media influencers.
Find “hot” leads on social media.
Having said that, in most cases, brands don’t use social media listening for all of the above. In some cases, they prioritize one goal over another and put their resources into the goals that are con… Read More