As a Chief Marketing Officer, Chief Customer Officer and Co-founder, I have an interesting relationship with marketers. I am listening to, marketing to, learning from and assisting marketers on a daily basis.
While wearing each of these different hats, I’ve noticed that many marketers are driven by two concerns: How am I doing and how can I do better?
It’s extremely heartening to see that so many event marketers care so much about their event marketing strategy. I know that the data says as much. The Event Marketing Institute reports that 77% of marketers view experiential marketing as a vital part of their brand’s marketing strategy and a report that Bizzabo conducted revealed that 80% of marketers believe that events are critical to their organization’s success.
But it is something very different to hear this belief straight from marketers themselves.
The thing is that it has become dramatically easier for marketers to assess their performance. Website graders can quickly describe how a website is performing and illustrate how it can be improved. Third-party review sites can describe how marketing technology best serves a certain type of customer. … Read More