So you’re a digital marketer. I’m willing to bet money on the fact that you (or your company) already use email marketing as a key tool in your marketing toolbox. You’re in good company too.
Email marketing ranks #1 in the list of methods or tactics used by businesses to reach out to new customers and build awareness.
This reliance on email is not without good reason. Not only is email marketing an extremely low-cost marketing tool, it’s also the one that offers the best bang for your marketing buck. According to a study by The Relevancy Group, Q2 of 2017 saw 21% of revenues for businesses come from email marketing alone.
That double digit figure however, doesn’t come with bland ol’ emails that look exactly like the previous one. As consumers’ exposure to personalized communications grows, what was yesterday’s “hack” has become today’s “must-have” or “fundamental.” Here are a few t… Read More