Abandoning an online shopping cart may not be a big deal for a customer – but, for an eCommerce company, it could be a lucrative opportunity lost.
An effective abandoned cart email strategy is the perfect solution.
Start with this list of four abandoned cart email examples that will bring folks back to complete their checkout on your website.
Why are abandoned cart emails important for eCommerce?
According to an industry benchmark report, the standard abandoned cart email makes $5.81 in revenue per recipient. That same study showed that companies with an average order value of $100–500 also recovered 4–5% of their abandoned carts through this email marketing strategy.
In short, abandoned cart emails are a major customer retention lifeline for eCommerce businesses.
Every eCommerce brand should have a customized abandoned cart email framework as part of its email automation workflow and retargeting strategy.
A thorough framework will help you identify:
The exact point in the buyer’s journey where the customer clicked outThe kind of copy that brings them back to the site (or helps make a sale)How to then upsell and… Read More