As 2018 quickly comes to a close, many marketing teams are reflecting on everything that happened over the past year. Trends came and went, new technology emerged, and many brands taught us what to do (and what not to do) in today’s quickly changing marketing space.
Of course, one of the biggest trends that seems to only be getting more and more popular is influencer marketing. According to Linquia’s report on the State of Marketing in 2018, 39% of businesses increased their budget specifically for influencer campaigns this year, and the majority of teams ran more than five influencer programs per brand throughout the year.
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We know that influencer marketing can boost your website traffic and increase the number of brand… Read More