If you’re under the age of 35 and have eaten in a restaurant lately, chances are you asked a specific group for help to make your choice.
Choosing where to eat isn’t easy for anyone, regardless of generation or geography. And, perhaps not surprisingly, half of all Americans look to recommendations from friends and family when making the big decision. Perhaps that’s partly based on with whom we eat and how we eat: those closest to us know us best. But the impact of offline word of mouth and chatter from a consumer’s own social media environment varies.
Statistic #1: When choosing a restaurant, Gen Z and Millennials are 99% more likely to rely on social media and online reviews than are Gen X and Boomers.
When choosing a restaurant, Gen Z and Millennials are 99% more likely to rely on social media and online reviews than are Gen X and Boomers. #ChatterMatters
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As we discovered in Chatter Matters, our 2018 report on word of mouth, younger generations are 99% more likely to lean on their friends and family than older generations when choosing a restaurant. Equally surprising among younger consumers is the impact of advertising on their decision-making: 33% of Gen Z say ads cause them to usu… Read More