The term “microsite” refers to branded content that exists independently from the main company website.
Microsites have their own URL and are typically used for specific campaigns or for posting ongoing content.
A blog, if it exists outside of the company’s main website, could be considered a microsite. Some popular examples of microsites include Blendtec’s WIllItBlend and Officemax’s ElfYourself. We’ll explore other examples and why they work in this article.
The top 3 benefits of creating a microsite
While creating a separate web entity for your business might seem like a hassle, there are quite a few benefits. Microsites do not necessarily have to be long-term projects. Many of them only exist for the duration of a marketing campaign. Here are three top benefits of creating a microsite:
1. Focused content
A microsite allows for more focused content. For example, if you run an e-commerce website that sells clothing, you could create microsites for specific brands or demographics. A visitor looking for children’s clothing specifically could visit your microsite without being distracted by other product pages that may … Read More