The disruption and chaos of 2020 continued well into 2021. What does 2022 have in store for us?
I think that the year will bring a new sense of hope, appreciation, and gratitude, along with more meaningful connections – not only between individuals but also between brands and individuals.
In fact, in the coming year, more brands will put customers at the center of their marketing strategies. They will also make a greater effort to understand their audiences better, pay more attention to improving customer experiences, and do more to ease their customers’ lives with on-point, on-brand, and hyper-personalized offerings.
To pursue and meet these objectives, they will harness the power of email marketing and get the maximum bang for their buck by taking advantage of a few key email design trends.
Here are three email design trends that will drive email marketing in 2022 and beyond.
#1. Minimalist design will rule the roost
You know that old cliché: less is more?
This will definitely apply to email design in 2022! Maximalist, chaotic, and disharmonious design styles will be out, and clean, minimalist, simple compositions will be in.
Considering that the average… Read More