Interested in generating high-quality leads for your brand?
You’re probably using several social media platforms to reach out to a new audience and generate new leads. But have you tried gearing your Instagram marketing towards lead generation?
You may be using the platform to engage with an existing audience but with 500 million monthly active users, Instagram could be the ideal channel for drawing in new leads.
So how exactly do you entice new prospects and generate high-quality leads through Instagram?
Here are some of the most effective tips to help you out:
Tip #1: Target and retarget
User targeting is a huge part of social media advertising. It allows you to make the most of your advertising budget by enticing only those users who are likely to be interested in your products.
For Instagram ads, you can use Facebook pixel’s and lookalike audiences to target users with similar attributes as existing customers.
This feature lets you reach potential leads eff… Read More