One website, many audiences. It’s a common challenge for every marketer who must define primary demographics, prioritize content, and extend messaging. Convince & Convert knows that practitioners of all experience levels require underlying principles, as well as specific examples, to be successful.
We decided to follow up from our first look at Social Media Lessons from the Best American Hospitals and extend our research to identify digital best practices that can be used across industries. How better to educate ourselves and others, then by examining the top universities in America?
How We Identified the Best University Websites
For this report, Convince & Convert reviewed the top 50 universities in the United States, based on undergraduate enrollment size, in order to see how the largest schools represented themselves through their primary online presence. We established a 100-point scoring system and analyzed each university’s website against both quantitative and qualitative criteria.
Quantitative Score: Using tools from Google, BuzzSumo, and Pingdom, we tested for four parameters—Mobile Site Friendliness, Number of Backlinks, Number of Social Shares of Website Content, and Homepage Load Time—and assigned each college a … Read More