Social media has changed the way we live.
As marketers, we need to recognize how our current and prospective customers are utilizing these platforms and use that knowledge to our advantage. Ultimately, you want to be able to convert your social media followers into customers.
But this is much easier said than done.
Sure, you were able to get people to follow your profiles initially. That’s a great first step.
However, if you can’t post engaging content, your followers will get bored and won’t convert.
They may even decide to unfollow your accounts.
In fact, a study from Sprout Social suggests that 41% of people unfollow a brand on social media because they feel the information isn’t relevant to them. And 46% of users unfollow a brand because it posts too much, while 18% of people unfollow a brand because it doesn’t post enough.
You don’t want to fall into any of these categories.
Recognize how people use social media. With so much content to consume, your followers won’t engage with your posts if the content is boring.
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If you’ve been posting the same thing over and over again on all your platforms, your content has already grown stale.
Some of you may not be posting anything at all, simply because you don’t know what to post.
No matter what your s… Read More