Conversion optimization has always been a hot topic in internet marketing. To be honest, all of us already know the best call to action phrases or marketing techniques out there! Yet, here you are, reading through this post in hopes of improving your conversion rates.
What are you missing? There may be a lot of ways to improve your conversion rates, but we cannot stress it enough; targeted call to action phrases work, and it has been proven.
HubSpot conducted a study of 93,000 call-to-action (CTA) marketing campaigns. Based on their findings, there’s a significant increase in conversions with targeted call to action phrases, or what they tag as Smart CTAs rather than the run-of-the-mill call to action phrases.
Because of targeted call to action phrases, we can actively engage visitors to act on a desired action on a website. If we want them to subscribe to our newsletters, download that PDF guide, contact… Read More