Are you tired of spending money on content marketing… especially because it isn’t generating any income for you? Sure, you can throw some ads up on your blog, but unless you get millions of visitors a month, you probably won’t get a great return.
Just look at the image above. That content site gets over one million unique visitors a month and monetizes through AdSense. Can you guess how much money it makes each month?
If you guessed $10,000 or even $20,000 a month, you got it wrong. The site only generates $4,000 a month from ads. When you factor in hosting and maintenance costs, however, the site is actually losing around $3,000 a month.
So what’s a better strategy to convert your blog readers into customers?
Below are 19 tips to consider when working on increasing conversions on your blog.
1. Know your audience
You will get absolutely nowhere if you don’t consider your audience first and foremost.
It seems obvious, right? But many bloggers get this wrong. They post irrelevant content and then scratch their heads, wondering why the content didn’t do well.
Even if you put out awesome content, it’ll be worthless if your readers don’t love it. You need to find out what your readers want and make it happen.
But how do you get the scoop on your readers?