Cold emailing has largely become a black hat strategy; nobody likes to send them and nobody likes receiving them.
But that doesn’t mean you shouldn’t use them. According to Yesware, you can receive a response rate of as high as 30-50% from cold email. But most businesses are not even getting 1% returns from this channel.
Why?
Because getting people to respond to an ice-cold email is tough.
The question is how you can warm up your cold emails. If you can optimize them, you can boost your response and return rates from this channel.
Optimizing cold emails doesn’t just mean adding recipients first name in the email – though it does work. But you’ve got to show your recipients that you’ve put work into understanding them.
Below are a few tried and tested strategies that you can use to get better returns from cold emailing.
General best practices for cold emailing
These practices may seem obvious to some, but they’re certainly not universally in play. Make sure that you incorporate these into your cold emailing strategy:
1. Provide value
What does your receiver get by opening your email? Is it a piece of helpful content? A sol… Read More