The web continues to disrupt traditional business models and is transforming countries, economies and industries.
This is showcased by Apple today becoming the most valuable company in the world and overtaking Exxon which epitomises the traditional business of oil and commerce.
Apple’s contribution to the disruption of existing commerce paradigms including the music, mobile and publishing industries has been achieved through its innovative technologies.
The now continuous and consistent breaking of the old ways of doing business has extended to on-line retail that has placed competitive pressures on bricks and mortar stores with constant and exciting innovations (such as the virtual dressing room). These innovations will continue to change consumer habits as the digital world continues to evolve and provide shopping experiences that engage and add value beyond the physical realm.
Social media is also transforming and disrupting the web and extending into almost every corner of our lives. Social commerce and F-commerce is emerging as one of the fastest growing niches and stores on Facebook are becoming more popular and prevalent.
Is F-Commerce a Fad?