In just a short period of time, social media has reinvented the way companies sell products and reach potential customers.
According to InsideView, 41 percent of all B2B companies report generating leads on Facebook, yet a total of 61 percent of business marketers in the United States utilize LinkedIn’s social media platform to generate new leads and sell products (The Drum, 2016).
With the continued expansion of social selling, taking advantage of these Internet services requires more attention now than ever before.
LinkedIn stands apart from most other social media services by focusing more on cultivating a professional business environment than that of other platforms. While Facebook, Twitter, Instagram, Pinterest, and others were initially designed for individual social interactions, designers and programmers created LinkedIn as a business platform from the ground up.
Due to the stark differences between LinkedIn and other social media outlets, social selling varies significantly.
The importance of LinkedIn
Prior to looking at ways not to use LinkedIn for social selling, a business first needs to understand the importance of utilizing LinkedIn in the … Read More