Many marketing professionals have the best of intentions when it comes to creating landing pages, but sometimes their aspirations fall flat for one simple reason:
They don’t know where to start.
It’s all too easy to get bogged down in analytics, sales funnel creation, keyword research, persona development…and forget about the core reason why you’re doing all those things.
Thankfully, you don’t have to be a web designer, programmer or even have any HTML or programming knowledge to create your landing pages. There are also tools beyond Google analytics which can help you track and test your pages more efficiently.
Let’s take a closer look at each one and how they can help:
Landing Page Builders
These are typically websites or web-based services that let you build a landing page by using an HTML editor or drag-and-drop functionality. Some will give you a basic editor with different landing page templates to choose from.
Unbounce
Unbounce is one of the most well-known landing page builders simply because it was one of the first web-based services that allowed people to build and test landing pages without relying on the IT department. Pricing starts at $49/month for sites getting up to 5,000 visitors, but that’s where the features end for beginners. More advanced accounts allow multiple u… Read More