Social media marketing has become a necessity for brand survival in today’s day and age.
But simply creating profiles on these platforms and hoping the rest will take care of itself is not an effective strategy. You need to be active on social media.
While you may have already recognized the importance of social sites such as Facebook, it’s time for you to focus on other platforms—specifcally, Instagram.
Instagram, with its features and benefits, was part of the top social media trends of 2018 I wrote about.
Instagram has more than 1 billion users. Of those users, 500 million use the platform on a daily basis.
Only Facebook and YouTube have more active users.
For the most part, Instagram users are younger. Nearly 60% of Instagram users in the United States are under the age of 30.
This is important to recognize if you’re segmenting your target audience with generational marketing.
How can you use Instagram to promote your brand effectively?
Your content might be great, but if nobody sees what you’re posting, you won’t have results. That’s why you need to focus on engagement metrics:
likes
comments
views
interactions
clicks
You need to measure all these to determine the success of your Instagram marketing campaigns.
If you need some help with this, I can steer you in the right direction. I’ve identified and explained the top 13 ways to improve your engagement rates on Inst… Read More