In the current digital marketing ecosystem, search engine optimization (SEO) is a legitimate concern of everyone who runs a website. Securing a spot on the first page of Google search results is deemed to be one of the most sought-after accomplishments today.
What makes it harder is that the complete list of factors affecting ranking on Google is a great secret. All we have is a list of basic steps and best practices for search engine optimization.
Therefore, it is necessary to have a reliable idea of how well a site will rank on search engine result pages.
Enter Domain Authority (DA)!
What is domain authority?
Domain authority refers to a score that
indicates the authority of your website and predicts how well the site will
rank on search engine result pages. The score ranges from 1 to 100, and a
higher score implies a greater ability to rank.
This metric was initially developed by our kind friends at Moz. However, other entities such as Ahrefs and Majestic have since created similar systems. The different companies understandably have different algorithms, but they all utilize your site’s data to determine its possible ra… Read More