Instagram is one of the most widely used social media platforms, and therefore an excellent marketing channel. That’s why even a casual glance at its accounts will reveal lots of big brands.
Its unique photo-sharing platform offers brands one-of-a-kind opportunities to gain visibility and engage in dialogue with their customers.
It’s highly likely you’re already doing your best to market your business through Instagram. Here are nine of the easiest (and most effective) ways to increase your sales on Instagram and optimize your content.
#1: Only post compelling images
Instagram is a visual platform. So first and foremost, you should only post high-quality images.
Ideally, your images will be creative and eye-catching, and appropriately highlight the products you wish to promote. Once your customers land on your profile, they must be able to recognize your brand immediately.
Check out some of the images posted by Taco Bell below. As you can see, they’re playful and colourful, and fit organically into their overall branding.