As an SEO expert, you know what it takes to get your content ranked high in search engine results.
Depending on how good you are at SEO, sometimes the only results displayed higher than yours are those from PPC campaigns.
SEO and PPC are considered to be two very different marketing approaches. But these strategies are more similar than you think.
The biggest difference between SEO and PPC is you’re paying for your PPC campaigns, as the name implies. Driving organic traffic to your website with SEO is free.
While keywords are obviously important to PPC managers, they don’t need to focus on search engine optimization as much because they’re bidding on those keywords.
If they’re willing to pay enough, their search engine ads can generate hits and clicks, even if their headlines aren’t extremely SEO friendly.
Using SEO to drive website traffic is much more competitive. To gain an advantage over your competitors, you can use PPC principles to improve your SEO strategy.
After all, your search ranking is useless if it doesn’t generate clicks.
These are the top 13 marketing tips SEOs can learn from PPC managers. By combining principles from these two strategies, you’ll be able to drive more traffic to your website.
1. Write headlines that generate clicks
As I said before, the basic principle behind SEO is getting a high search ranking. This is obviously very important for your traffic.
But is th… Read More