Just like most aspects of marketing and technology, search engine optimization has evolved over time.
Marketing strategies that were effective for your company five or ten years ago may not be as effective today. The same applies to SEO.
Search engines have changed the way they rank websites.
If your company hasn’t been staying up to date with the latest trends, your SEO strategy is outdated.
I see this problem all too often in my consulting work. Many companies still employ old strategies that no longer work.
That’s what inspired me to write this guide.
The outdated tactics on this list vary in terms of how they will affect your business.
Some of these are ineffective but harmless, while others could potentially hurt your SEO ranking.
Every business with a website needs to read this guide. Use it as a reference to see if you’re still using outdated SEO tactics and possibly hurting your SEO game.
1. Exact match domain names
Exact match domains were popular for a while.
With this strategy, websites were able to move up their search rankings very quickly. In some instances, rankings climbed in just weeks or even a few days.
As the name implies, the whole idea behind an exact match domain is that your website matches the keywords you’re targeting. For example:
detroitplumber
garagedoorpartsmiami
bestpizzanewyork
But Google adjusted its algorithm to make exact match domains obsolete. … Read More