How successful are your marketing campaigns?
Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with.
You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily.
Don’t get me wrong. I’m not saying this means your strategies have failed. In fact, some of your campaigns may be working great. But you can’t make any assumptions.
The only way to know for sure whether your campaigns are working is to measure the results.
By tracking certain metrics, you’ll also be able to save some money. You don’t want to dump money into campaigns that aren’t working.
Here’s the problem. Sometimes it’s difficult to directly tie one promotion to a sale.
That’s why you need to track several metrics and infer based on the results.
This statement holds true for all marketers, regardless of your industry or the size of your business. It doesn’t matter if you’re running expensive campaigns or using tactics to market your company on a budget. You need to track the results.
As I’m sure you know, there are dozens of business metrics you could be tracking. But not all of these will benefit your marketing strategy.
That was my inspiration for this guide. I narrowed down the top 11 metrics every marketing manager needs to track to be successful.
Use this guide as a reference to measu… Read More