Advancements in technology are constantly changing our world. This is no secret.
As a marketer, you need to have a better understanding of this technology that goes far beyond the latest smartphone release. If you recall, artificial intelligence made my list of the top marketing trends to look for in 2018.
While artificial intelligence and machine learning are often used interchangeably, they are not the same.
Basically, artificial intelligence has a broader meaning. It’s the idea that machines and computers can complete tasks normally requiring human intelligence.
Machine learning is a branch of AI, and it automates model building for data analysis.
The concept behind machine learning is that a computer can learn from the data it analyzes by identifying patterns. Ultimately, this technology can make decisions without humans.
What does this mean for marketers?
I know some of you might be thinking you’re not currently using this technology, so the information isn’t relevant to you. That couldn’t be farther from the truth.
The reality is, marketers are already using this technology to help improve their marketing campaigns and increase revenue by optimizing the customer experience.
If you don’t have your finger on the pulse, you could fall behind your competitors. Even if you’re not ready to implement machine learning today, you should be prepared to do so in the future.
I’ll explain the top … Read More