The numbers are out and strictly in favor of mobile phones! A whopping 68% of netizens are opening marketing emails on their smartphones. If we talk about the most pitched-to lead group – the millennials – 73% of them prefer marketing communication over email.
So, it’s safe to say that your email campaigns must not only be mobile-friendly but also mobile-first. Designing campaigns, first for smartphone viewing and then other devices drives higher engagement and boosts conversions. Otherwise, you stand to experience a definite departure from high open and response rates.
Not sure what to do to devise mobile-friendly email campaigns? Worry not! Here is some hands-on expert advice to help you get it right on the first go.
10 Ways to create engaging mobile-friendly email campaigns
Here are 10 tips for concocting email campaigns for mobile devices. Take notes:
1. Simplify Viewing by Using a Single-Column Layout
Image Source: HubSpot
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