Do you know that businesses, both eCommerce or otherwise, can earn $44 on every dollar spent through email marketing?
While this statistic is ought to pique your interest, know that you reach this figure only if you have a solid email list. Without one, even the most personalized of email marketing campaigns will bear no fruit.
Convincing a warm lead to hand over their email address on your eCommerce portal so you can build your list is not as easy as it sounds. But, it is easier than having them make a purchase on your site on the very first interaction.
Now, there are a few steps you must follow to ethically source email addresses for your eCommerce business. These may include investing in third-party targeted email lists, offering freebies and discounts on your website, floating a survey, providing valuable gated content like research reports, case studies, or extending free product trials.
Continue reading to learn more about these tactics in detail.
10 Ways to build your eCommerce email list
If you run an eCommerce business, the primary way to scale and succeed is by spreading the word of your offering around. And, an email list is a tool that can help t… Read More