This is when we decided to make the shift from text-based communication to visual communication.
We’re a virtual company here at Convince & Convert. A few years ago, we were drowning in text-based communication, with a seemingly endless barrage of text-based emails flying back and forth. When we were at our annual planning retreat in Puerto Vallarta, Mexico, we decided we’d had enough. We usually come up with our best ideas while basking in the sun over margaritas, and our new focus on ending the text-based email insanity was no exception.
We needed to get our ideas, plans, and questions communicated to each other faster, better, and easier. So in 2017, we starting adding visual content, including videos and animated GIFs, to our emails. New idea? We create a video. Need to explain a new initiative? We create a quick video. Need to explain how to do something? We create an animated GIF with step-by-step instructions.
And I can tell you: IT HAS MADE A TREMENDOUS DIFFERENCE IN OUR BUSINESS. Really, I … Read More