Micro-influencer marketing is one of the most powerful ways to reach and influence your target market on social media and in the blogosphere. But finding and managing a team of the right micro-influencers for your niche can be a challenge.
In a perfect world, we’d all be using the same tools that Coca-Cola and Sephora use to find micro-influencers and manage their campaigns. But we’re not all ready to break the bank for our marketing tools.
Luckily, there are plenty of low-cost (or free) options out there that can help you scale your micro-influencer campaigns. Here are 10 to check out.
1. Buzzsumo
Buzzsumo’s search tool is a completely free way to find blogging or social media influencers in your niche. Just type one of your keywords in, and it will return a list of popular content on that topic. Look at the domains they’re published on. These could be popular bloggers who are already writing about topics related to your niche – you can reach out to them as potential influencers.
If you head over to the “Influencers” tab on Buzzsumo, then you can search for influencer profiles directly based on your niche keywords: