In 2017, the digital marketing landscape built itself around video ads, mobile optimization, big data, dedicated apps, SEO audits, high-quality content, and smart machines. An eventful year, indeed!
As we approach the back half of 2018, let’s take a look at the digital marketing trends that are having an influence on this year and beyond.
#1. AI taking center-stage
I say AI, and you go ‘meh!’. Because Artificial Intelligence is already everywhere, right?
Well, think on a grander scale.
Assistant, Siri, customer service chatbots – you encounter AI on a regular basis. But it’s the business, the backend, that has much yet to explore.
We’ll see more companies primarily use AI for trend analysis and consumer profiling. You’ll connect better with customers, targeting will be precise, and you’ll be able to shoot emails faster, offering an abundance of accurate and relevant options to the customer.
Plus, you could embed AI directly into your platform, something we’ve glimpsed with IBM Watson and Salesforce Einstein already.
#2. Video marketing continues to rise
A Visual Networki… Read More