Saving for most of us was encouraged from an early age.
The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter. They smiled at our 7 year old selves and gave us that receipt that confirmed the growing bank balance. The treasured bank passbook kept the visible tally.
Some of us were better at it than others. Deferring pleasure is harder for some.
As we grew older we were told to invest in our future. Saving for that important roof over your head was part of that dream. For the entrepreneurially brave, the investment was maybe in the startup venture.
The old passbook was that first visible step.
Hidden and virtual
But assets in a digital world are often hidden and virtual. The bank passbook is now a mobile app where you view your account balances and transfer money from savings to investment accounts. The credit card is now your currency. Your online brand is not to be touched but experienced. It is to be viewed, listened to and shared.
The 21st century assets are actual and au… Read More