90% of people open their mobile messages within 90 seconds.
This makes SMS marketing one of the best marketing strategies because you get a higher open and response rate than email.
And if you’re running a local business, then SMS marketing is a must. You can target people that visited your shop already and gain repeat customers.
But like any form of marketing, there’s a significant learning curve, and most beginners tend to make the same mistakes.
So in this post, I’ll cover the 10 SMS marketing mistakes you’re probably making and how to avoid them.
1. Texting outside business hours
Nobody wants to receive a call from a telemarketer as they’re about to fall asleep or sit down for dinner with their family. It’s annoying and won’t win any customers. And although you’re sending an SMS, the same rule applies.
Unless it’s an emergency, stick to sending text messages between 9 AM to 5 PM.
This is easy when running a local business because all customers live in your city and follow the same time zone. But what if you cater to overseas customers who’re in entirely di… Read More