One of the biggest myths in SEO is that quality content generates natural links. It doesn’t. Thousands of site owners bang out hundreds of pieces of quality content every single day…without a single backlink to show for it. To earn links in today’s crowded content world, you need to take your stuff to the next level. In this chapter I’m going to walk you through the steps you need to take to be able to produce the type of quality, epic stuff that generates links on autopilot (or with a little push).
Find What Already Works
Before you can write link-magnet content you need to have a handle on what’s already out there in your niche. Here’s how.
The first step is to find keywords in your niche that you can frame your content around. It doesn’t make sense to write a 3000-word article that rocks your industry if it’s going to rank for a keyword with only 100 searches per month.
First, open the Google Keyword tool and enter a few keywords that you’d like to rank for:
Under “Match Types”, choose “Exact”.