2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks.
I strongly encourage you to download the entire free report, as there is a lot of more interesting information than what I’ve analyzed for you here.
A note on methodology: This is not some quick poll that a marketer put together. Edison is one of the most-respected research organizations in America. This a random sample survey of 1,500 people, with participants balanced to match USA gender, age, and race distribution. In short, this is data you can trust.
Let’s dive into these social media usage statistics and discuss what the research really means.
Social Media Has Peaked
Approximately 223 million Americans use social media in 2019. This is a slight increase over 2018, and a slight decrease compared to 2017. Overall, however, social media usage is essentially unchanged over the past four ye… Read More