When you’re just starting out as a public speaker, it can be a challenge to find actual speaking gigs. In the past, speakers had to rely on sending out cold emails or reaching out to former colleagues to get invites to industry events and conferences.
But social media has made finding speaking gigs far simpler.
Here are some ways you can begin leveraging social media to land speaking gigs:LinkedIn for landing speaking gigs
Not only is LinkedIn great for networking with other professionals in your industry, but your LinkedIn profile has a better chance of ranking in the search results than your own personal website pages. This is beneficial and allows event organizers to find you easily. That is, as long as you:Optimize your keywords to reflect your expertise
What are public speakers, really, if not subject matter experts? When event organizers search for speakers, they are searching for people who have knowledge on a certain topic.
For this reason, it’s important that you use specific keywords related to your expertise throughout your profile, particularly in sections like your summary and job descriptions.
Not sure what keywords to use?
Think from the perspective of an... Read More