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When you’re just starting out as a public speaker, it can be a challenge to find actual speaking gigs. In the past, speakers had to rely on sending out cold emails or reaching out to former colleagues to get invites to industry events and conferences.

But social media has made finding speaking gigs far simpler.

Here are some ways you can begin leveraging social media to land speaking gigs:

LinkedIn for landing speaking gigs

Not only is LinkedIn great for networking with other professionals in your industry, but your LinkedIn profile has a better chance of ranking in the search results than your own personal website pages. This is beneficial and allows event organizers to find you easily. That is, as long as you:

Optimize your keywords to reflect your expertise

What are public speakers, really, if not subject matter experts? When event organizers search for speakers, they are searching for people who have knowledge on a certain topic.

For this reason, it’s important that you use specific keywords related to your expertise throughout your profile, particularly in sections like your summary and job descriptions.

Not sure what keywords to use?

Think from the perspective of an... Read More


When we work with our clients on content marketing strategy here at Convince & Convert, two of our most consistently used maxims are “bricks and feathers” and “content atomization.”

“Bricks and feathers” describes the two primary types of content marketing. Bricks are hefty. Bricks are permanent. Bricks require more production time. Bricks are saved, shared, or printed. A webinar is a brick, for example.

Feathers are lightweight. Feathers are ephemeral and somewhat disposable. Feathers are easier to create. They are noticeable but less persuasive than bricks. This blog post is a feather, for example.

“Content atomization” (coined by Todd Defren) means taking ... Read More

As a busy entrepreneur it can seem impossible to get everything done. Do you look around you at others and wonder how they get so much done and make it look so easy? There are some tried and true methods for getting more done each day that you may not have considered as an entrepreneur. […]
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