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We have two recently released, well-authored research reports on email marketing that provide some very different—not contradictory, but different—assessments of email marketing as it stands today and where we’re headed. In this article, we’ll give you a concise look at each and the most relevant takeaways from each report, as they pertain to you and your business. Presumptuous of us? Nah. We know how marketers—and their extended teams—tend to think about such things.

You can access the full reports from the Litmus 2018 State of Email and the Campaign Monitor 2018 Email Predictions.

What makes this mash-up so interesting is that one is based on a great deal of quantifiable backward-looking data, and the other is based on predictions from a number of experts in the field. Does the analytical data support the forward-looking recommendations? Read on.

We’re big fans of Litmus and the services they provide, yet we’re not a shill for their services or offerings. They just provide really good and essential services to email marketers. So, it will not come as a surprise their report is chock full of solid insights, technological changes across th... Read More

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Social media can be pretty overwhelming sometimes.

Especially if you’re running an agency or managing the social media accounts of other businesses.

How do you juggle and manage the many hats you need to wear as a social media manager?

Creating content, scheduling shares, engaging with followers, repurposing content, sharing others’ content, community management… This list could go on forever.

The only way to effectively manage social media at scale is with the use of social media management tools that can improve your efficiency, and over time get you better results.

The tools we discuss below help you do that. Many of them have similar features, however, they are all different in terms of the BEST way to use them. Choose the ones that fit your needs and give them a whirl.

Here are 17 of the best social media management tools available:

1. Agorapulse

Agorapulse is first on the list because it’s the social media... Read More

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The influence of social media is present in nearly every aspect of your lives…

Especially when it comes to business, where it is arguably changing the game each day. In the past, companies could use their influence to convert potential consumers through paid ads or some other marketing strategy. Social networks have changed all of that, which is best evident by the recent emergence of influencer marketing.

People no longer turn to companies to inform them about what they want or need. They look to other people, people whose influence and expertise regarding a certain industry is valued among the users. Take for example, YouTube vloggers. They have millions of followers, their videos have hundreds of millions of views, and companies are lining up to collaborate with them. And it’s not just YouTube. It’s pretty much the same story when it comes to Twitter, Instagram, or Pinterest.

As you can see, the focus has shifted to individuals, and people respond better to being addressed directly, as opposed to being served some marketing strategy by a faceless company. This is definitely the era of influencers, so let’s take a look at 11 ways you can make infl... Read More

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sourced from: http://feedproxy.google.com/~r/Quicksprout/~3/9QYIe9Q0o9U/

It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits.

I hear this all the time when I’m consulting business owners. You can generate sales in many other ways.

Sometimes, all you need to do is make subtle changes to your existing process. That way, you can improve the experience of your current customers and get them to spend more money.

You should set goals that help you increase the average purchase order and buying frequency.

One of the best ways to do this is by encouraging mobile spending.

Mobile trends are on the rise. In fact, over the past six months, 62% of consumers with a smartphone have completed an online purchase from their mobile devices.

In 2017, mobile commerce held a 34.5% share of total ecommerce sales in the United States. At this growth rate, experts predict this number is to rise to 54% by the year 2021.

This shouldn’t come as a surprise to yo... Read More


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