We have two recently released, well-authored research reports on email marketing that provide some very different—not contradictory, but different—assessments of email marketing as it stands today and where we’re headed. In this article, we’ll give you a concise look at each and the most relevant takeaways from each report, as they pertain to you and your business. Presumptuous of us? Nah. We know how marketers—and their extended teams—tend to think about such things.
You can access the full reports from the Litmus 2018 State of Email and the Campaign Monitor 2018 Email Predictions.
What makes this mash-up so interesting is that one is based on a great deal of quantifiable backward-looking data, and the other is based on predictions from a number of experts in the field. Does the analytical data support the forward-looking recommendations? Read on.
We’re big fans of Litmus and the services they provide, yet we’re not a shill for their services or offerings. They just provide really good and essential services to email marketers. So, it will not come as a surprise their report is chock full of solid insights, technological changes across th... Read More