Social media is evolving. Brands need to do more today than just have active profiles on different marketing channels.
Successful businesses are increasing their presence by leveraging relationships with social influencers to create brand awareness.
We’re seeing an increase in the use of micro influencers, which made my list of the top marketing trends to look for in 2018. So for those of you who haven’t implemented this strategy yet, it’s time to get your feet wet.
You may be surprised to hear how big of an impact influencer marketing campaigns can have on your company. In fact, 30% of people say they are more likely to buy a product if a non-celebrity influencer recommends it to them.
The results will vary by generation.
For example, if you are marketing to Generation Z, you’ll need to know that 70% of this group say they can relate to YouTube creators more than to traditional celebrities.
This means you don’t have to find pop culture icons like Kanye West or Shaquille O’Neal to promote your brand. It’s great news because this will obviously be more cost-effective for your marketing budget.
But since influencer marketing at this scale is relatively new for most businesses, it can feel as if you’re entering uncharted waters.
Where do you find social influencers? How much should they be paid? Do they have enough followers to have an impact on your business?
Fortunately, there are online platf... Read More