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Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs.

But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to be in love with it, but it definitely makes things easier if you like to write.

If you take care of your blog, your blog will take care of you in return.

Those of you who have a blog up and running are headed in the right direction. But if your posts are not generating leads or getting readers to convert, it’s a problem.

First, it’s a waste of your time. Think about all the time and effort you put into these posts. If nobody’s reading them or converting, you’d almost be better off not writing at all.

Second, it’s a huge missed opportunity. Blogging is basically free marketing. The only cost to you is your time writing.

If you can learn how to write content that converts, you’ll have a huge return on your investment.

The problem is people writing blog posts don’t know why their blogs don’t help them convert their readers. If this sounds like you, you’ll definitely benefit from this guide.

I’ve outlined how you can identify the elements, or lack thereof, on your blog that are crushing your conversion rates.

Once you recognize the problems, it should be an easy fix. Here are the factors you need to ke... Read More

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Social media marketing has become one of the most effective ways for businesses to have success in the digital era.

In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According to Statista, Facebook has 2.2 billion active monthly users.

You can see why it’s so appealing for brands to have a presence on this platform. I hope  your company is on Facebook too.

To have success marketing on Facebook, you need to be active on a daily basis. Post content to your profile. Share photos and videos, and run promotions.

Facebook allows you to broadcast live videos to your followers. You should be taking advantage of that as well.

In fact, live videos are such an effective marketing strategy that it made my list of the top marketing trends to look for in 2018. Lots of these promotional tactics can be done  free.

But if you really want to take your social media marketing strategy to the next level, you need to run advertisements on Facebook.

Why Facebook? Well, in addition to having the highest number of active monthly users compared to other social platforms, Facebook ads deliver a high ROI:

Obviously, running these ads isn’t free. But knowing that such a high number of marketers say  this platform delivers the highest R... Read More

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Blogging is one of my favorite ways to drive traffic to websites and engage with audiences.

But those of you who have been staying up-to-date on the newest marketing trends know video content has been on the rise.

In fact, experts predict that by 2019, 80% of the global Internet traffic will be videos. More than half of marketing executives say video content is their most profitable ROI.

Blog posts containing videos have triple the amount of inbound links compared to blog posts without videos.

It’s understandable why you might be interested in starting a video blog.

Based on all these numbers, it’s safe to say people love consuming video content. But establishing yourself as a prominent video blogger can be a daunting task, especially if you’ve never done it before.

There are many factors to take into consideration.

What kind of equipment should you use? How do you behave in front of the camera? How do you promote your new video blog?

You’re not the only one who has recognized these video trends. Research shows businesses plan to add more content distribution channels in the next year.

Do you see a commonality in the top three responses? All of these are platforms for video distribution.

If you need some pointers for launching a new video blog or improving your existing... Read More

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Content marketing is an absolute necessity for brand survival in 2018.

You’re on the right track if you are currently creating and distributing content. But for those of you not seeing results from these marketing campaigns, it can be frustrating.

If you’re putting so much time and effort into this, why aren’t you seeing results? What’s the issue?

I see this problem a lot when I’m consulting businesses. They don’t have a clearly defined content strategy. If this sounds like you, it’s important you read this post carefully.

It’s great that you are continuing to publish new content. But this isn’t effective if your sales aren’t increasing.

Sure, content marketing can be used for many different things. Primarily, businesses use content marketing to:

generate leads acquire new customers increase brand awareness establish credibility engage with an audience

All of these are great and critical for success. However, you need to learn how to create content that directly drives sales.

That’s why you got into business in the first place, right? You wanted to make money. I can sum up one of the best ways to create content that drives sales in just one word.

Relevancy.

If your content isn’t relevant, you won’t see high conversions. It’s that simple. Follow this guide to find out how to drive sales with highly relevant content. Here’s what you need to know.

Understand how the conversion f... Read More

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