Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs.
But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to be in love with it, but it definitely makes things easier if you like to write.
If you take care of your blog, your blog will take care of you in return.
Those of you who have a blog up and running are headed in the right direction. But if your posts are not generating leads or getting readers to convert, it’s a problem.
First, it’s a waste of your time. Think about all the time and effort you put into these posts. If nobody’s reading them or converting, you’d almost be better off not writing at all.
Second, it’s a huge missed opportunity. Blogging is basically free marketing. The only cost to you is your time writing.
If you can learn how to write content that converts, you’ll have a huge return on your investment.
The problem is people writing blog posts don’t know why their blogs don’t help them convert their readers. If this sounds like you, you’ll definitely benefit from this guide.
I’ve outlined how you can identify the elements, or lack thereof, on your blog that are crushing your conversion rates.
Once you recognize the problems, it should be an easy fix. Here are the factors you need to ke... Read More