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10 years ago 80% of marketing budgets went to the media. Roughly 90% of them were spent on TV.

Recently, a chance brought me to work in a digital media agency in Southeast Asia. We got a brief from a huge client for their new movie promotion. To my surprise, three-quarters of the allocated budget got labeled with ‘Influencers’ from the get-go.

Why all brands in Asia go crazy about influencer marketing?

Asia is at the peak of digital growth, with smartphones penetration levels close to 90%. The populations of Vietnam, Philippines, Indonesia, Taiwan, and Korea are very young. People under thirty years of age make 30 to 50 percent of the population. According to NexMo, East Asia and Southeast Asia are the #1 and #2 social markets worldwide, with 1 billion cumulative users accessing social media platforms across both regions.

Young people are into smartphones, not the TV. And they’re quite aware of advertising. They don’t swallow it easily – unless it’s from influencers.

In Vietnam,... Read More

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Want to become an Instagram influencer? Wondering how to maximize the exposure of your Instagram posts? To explore how to become a full-time Instagram influencer, I interview Josh Horton. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business [...]

This post Marketer to Instagram Influencer: The Josh Horton Story first appeared on Social Media Examiner.

... Read More

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Posted by randfish

Earlier this week we launched our brand-new link building tool, and we're happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool, Open Site Explorer. In today's Whiteboard Friday, Rand transparently lists out many of the biggest complaints we've heard about OSE over the years and explains the vast improvements Link Explorer provides, from DA scores updated daily to historic link data to a huge index of almost five trillion URLs.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I'm very excited to say that Moz's Open Site Explorer product, which had a lot of challenges with it, is finally being retired, and we have a new product, Link Explorer, that's taking its place. So let me walk you through why and how Moz's link data for the last few years has really kind of sucked. There's no two ways about it.

If you heard me here on Whiteboard Friday, if you watched me at conferen... Read More

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Do you hear that spooky rustling of the leaves outside your window? It’s artificial intelligence and machine learning, creeping around in the marketing woods like a Blair Witch comprised solely of ones and zeroes.

The story advanced by MarTech companies is that robot marketing assistants, powered by the big data gleaned from customers and prospects, will automagically create hyper-relevant landing pages, emails, social posts, display ads, push notifications, and all matter of digital communiqués.

There are two benefits, they say. Because they use first-, second-, and third-party data, the resulting messages should be more palatable to recipients. Also, the labor necessary to create such finely targeted marketing executions falls to near zero (once you’ve paid your license fee) because the robots do the drudgery.

This is inexorable and unavoidable, at some level. Unless we have a TOTAL and COMPLETE reimagining of data gathering and usage norms, artificially intelligent digital marketing will quickly come to dominate the landscape, especially in mid-sized and large organizations that need scale.

It’s not dissimilar from the long-ago move from... Read More

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