With so many channels and platforms to juggle, efficiency should be any marketer’s top priority today.
But hitting your stride under pressure to perform is easier said than done.
Budgets are tight and expectations are high. Businesses have less leeway for experimentation than the big guys, so we need to see quantifiable results quickly. And yet, a staggering 40% of marketers still struggle to produce a documented ROI for their efforts.
The good news? Measuring that ROI is arguably easier than ever for small businesses. By stressing efficiency and using the right tools, uncovering and tracking new leads, traffic and revenue don’t have to feel like a guessing game.
Making it all happen starts with a process of defining what positive results look like and identifying the most efficient paths to achieving those results.
For business leaders, this means making each and every marketing touchpoint, message and published asset count, so you know you’re getting the most bang for your buck. Instead of blindly throwing time and money at what “should” work, teams need to look inward to figure out how they can deliver more value.
Below I’ve ou... Read More