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With so many channels and platforms to juggle, efficiency should be any marketer’s top priority today.

But hitting your stride under pressure to perform is easier said than done.

Budgets are tight and expectations are high. Businesses have less leeway for experimentation than the big guys, so we need to see quantifiable results quickly. And yet, a staggering 40% of marketers still struggle to produce a documented ROI for their efforts.

The good news? Measuring that ROI is arguably easier than ever for small businesses. By stressing efficiency and using the right tools, uncovering and tracking new leads, traffic and revenue don’t have to feel like a guessing game.

Making it all happen starts with a process of defining what positive results look like and identifying the most efficient paths to achieving those results.

For business leaders, this means making each and every marketing touchpoint, message and published asset count, so you know you’re getting the most bang for your buck. Instead of blindly throwing time and money at what “should” work, teams need to look inward to figure out how they can deliver more value.

Below I’ve ou... Read More

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Animated explainer videos are a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product.

According to Nielsen Research, Training and Consulting Group, the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer.

And the first ten seconds are critical for giving the user this reason to stay by clearly setting out your value proposition.

Having such a short period of time, you cannot rely only on text and graphic ways to attract their attention.

If you do differ from your competitors, have a distinct advantage, or offer a unique service/product, you have to SHOW this to the users, who often have neither time, nor desire to investigate why they should take YOUR offer.

Why does video work better?

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A Facebook study found that people gaze 5x longer at video than at static content on Facebook and Instagram. And digital influencer, Jay Baer, says that video is the new blogging.

As such, are you prepared to create high-performing videos for Facebook?

Well, similar to blogging, it should come as no surprise that there is no magic ticket to video success.

But wait! Don’t stop reading just yet. Rest assured that luck also has nothing to do with it.

After all, the brand or influencer you admire most for producing amazing videos didn’t just wake up one day with millions of views. Their success is the result of time-consuming hard work to develop video content consistently, and investing in video on social media.

So, roll up your sleeves! You’re going to have to work at creating videos the same way you worked at blogging – by trying, trying, and trying again.

How do you create videos for Facebook that stand out?

Luckily, there are over 3 million small and medium businesses who have already posted videos to Facebook, and I have seen from my research at Animoto that there is a similar structure to what makes certain videos stan... Read More

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I see this problem all the time when I’m consulting businesses. They are getting tons of traffic to their websites, but visitors just aren’t converting.

If this sounds like your situation, don’t hit the panic button yet.

Look on the bright side. At least you’re having success when it comes to driving people to your website. But if you want to design a homepage that converts, you have to look at how visitors navigate through your pages.

Every day I see websites with design flaws.

Brands spend much time trying to improve their SEO rankings and don’t spend enough effort improving their websites. Creating a website that converts isn’t an overnight process.

This takes time, effort, and patience. You need to learn how to run A/B tests and analyze your design elements so that you can make calculated improvements.

That said, there are certain changes you can implement sooner rather than later.

I’ve taken the time to identify the top 7 navigation mistakes I see on a regular basis. Use this list to analyze your existing website to make sure you’re not making the same blunders.

1. Labels and headlines that don’t drive conversions  

When someone visits your website, it’s all about making a first impression. Think about what people see on your menu bar and headline tags.

I don’t like to throw businesses under the bus. So I’m not going to show you a specific example of a website that’s doin... Read More

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